Kylie Orr, Storyteller

Design Brief: To create a brand identity including logo, colour palette and relevant additions such as web tiles, letterhead and business cards.

Challenge: We wanted to represent the connection between people and their stories in an eye-catching and unique logo.

Solution: Based on the information Kylie gave me in her brief, I was able to gain a true sense of  what mattered to her and who she was as a writer and person. Connection and nature were the two big things for Kylie, so I set about trying to capture that in a logo.

Feedback: The end result? Kylie is ecstatic with her new logo, enthusiastically updating her website and social media with the icon, typography and colours. She has had many comments on the colour scheme and elegance of the design.