Victoria Mills rebrand

Design Brief: Victoria approached me to redesign her logo and website in a way that represented her unique coaching style and personality. 

Challenge: Although she offered me every designer’s dream: a blank canvas with no preconceived ideas about what she wanted the site and logo to look like, it also created some challenges.

Solution: After numerous conversations where I got to know Victoria by listening to her story, I could zero in on what she stood for and what was important to her as a person. As a result of something she mentioned in passing that resonated, I was able to create this dreamcatcher icon.

Feedback: Together we managed to create a brand identity with palette and fonts that Victoria loved.