Mahalo essentials

Design Brief: Samantha started a new business and needed a logo that would work online as well as on packaging.

Challenge: To focus in on what she loved, which was the broad theme of holidays in Hawaii. She wanted her logo to evoke a holiday-feel, inspired by the lure of sea-air. 

Solution: With Samantha’s involvement and openness to design, but the limit on budget, I created a mini brand guide for her to follow as well as fonts and colour codes so that she could keep the brand looking consistent. 

 Feedback: Having a logo that strongly reflected her ethos gave her the professional confidence to expand her business.