Brochure design for Metropolitan Waste and Resource Recovery Group
Design Brief: To educate councils about the current unsustainable landfill model and offer greener alternatives. A brochure was requested with a design that was to be friendly, approachable and presented in a clear format.
Challenge: The brochure needed to convey technical and sensitive information so the design and content had to be easy to digest.
Solution: The icons clearly set out the information and the colour scheme was specifically chosen with this in mind.
Feedback: The councils were extremely positive and very receptive to the brochures. Staff members appreciated the information provided to them.