Middleton Group

Design Brief: Keith Middleton came to me with his start-up business. He needed to create a business name, brand strategy, and every design asset that comes with an engineering business.

Challenge: This was a significant job that involved not simply design but strategy, brand consistency education and multiple concept options.

Solution: I teamed up with a brand strategist and we conducted some workshops with Keith to clarify his needs and understand the story behind his business. With this information we were able to design and present several concepts, which he and his team loved. The trick was settling on just one!

I also collated brand guidelines for Keith and his team to follow. They wanted to be hands-on so it was important to educate them about brand awareness and consistency. 

Feedback: They’re now a highly successful business employing dozens of engineers across the country. I like to think the design suite we created was the springboard for their professional accomplishment.